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Founded in 2009 by Alan and Juliet Barratt, their mission was simple. As sports supplement distributors they’d grown tired of selling a bunch of stuff that looked and sounded the same. So they set about creating products that people would actively seek out and remember.

Their first attempt at a weight loss formula was so effective a friend described the results as explosive, ‘like a grenade’. That product became Thermo Detonator®. And GRENADE® became the name they were looking for.

Over the following years the team grew alongside a product family bursting with personality (and great-tasting, high quality ingredients). In 2015, Grenade® started to also focus on the mainstream consumer. The Carb Killa® range, consisting of low sugar, high protein bars, shakes and spreads was a fact.

Today, Grenade® continues to pride itself on making each product and formulation as unique as possible. Products that exceed label claims and go beyond the seen-it-all-before (sports) nutrition stereotypes. It’s a commitment that’s seen Grenade® named as one of the UK’s fastest growing companies, as well as being featured in The Sunday Times’ Fast Track Top 100 for the past four years. Alan and Juliet are just as passionate and hands on as they were on day one.


Our mission is simple – to inspire everyone to get more out of life. At Grenade® we’re the good kind of serious. Serious about creating the very best products we can for those who are serious about getting more out of life; the LIFE ATHLETE.

We care about doing things properly and the consumers we do it for, whatever their goals might be. That’s why we refuse to compromise. We refuse to compromise on the quality of the ingredients we use. We refuse to compromise on the taste that sets us apart. We refuse to compromise on the attitude that makes us who we are. We do it our way – bold and colorful -, not anyone else’s.

“Our mission is simple – to inspire everyone to get more out of life,
whatever their goals.”           


Introducing the iconic Carb Killa® bar from Grenade®. This delicious, triple-layered, chocolate-coated candy bar is low in sugar (<2g per bar), making it the ultimate guilt-free and indulgent treat. It’s also high in protein, with up to 23g per bar.

“The most indulgent and guilt-free candy bar.”

Carb Killa® bars are the perfect snack for any occasion, whether you’re in need of a post-workout pick-me-up or an indulgent treat on an evening. It’s a perfect alternative to your usual sweet treat.

Grenade® Carb Killa® Bars:

  • Less than 2g sugar per bar
  • With up to 23g protein per bar
  • Exceptional taste
  • Perfect snack for any occasion

Available in a range of flavours:

  • Carb Killa® White Chocolate Salted Peanut
  • Carb Killa® Dark Chocolate Raspberry
  • Carb Killa® Birthday Cake
  • Carb Killa® White Chocolate Cookie
  • Carb Killa® Chocolate Chip Cookie Dough
  • Carb Killa® Fudge Brownie


“The revolution starts now. No compromise. It’s time to say yes to healthy snacks. Say goodbye to boring, unhealthy snacks; stuffed with sugar. Change the way you snack – ditch your unhealthy snack habits and make the choice to snack in a way that feeds your body and mind.

Latest news

Combineer een unieke merkpersoonlijkheid met een berg ambitie en je krijgt…

7 August 2020

Onwijs trots op ons merk Grenade® met de nieuwste toevoeging aan de vloot: de #Grenade Hot Air Balloon! Durf jij er een rit in te maken? ?? #YouGotThis


Innovatie Lemar komt op het juiste moment

29 July 2020

Eat Natural is het belangrijkste merk van Lemar BV, het bedrijf dat de repen en ontbijtproducten in Nederland importeert en vermarkt. Door de sterke productinnovaties, de succesvolle introducties en de […]


Heb jij deze blikvanger al gespot?!

1 July 2020

De lockdown heft langzaam op en sinds deze week mag er ook weer binnen gesport worden. Reden voor een feestje! Om dat te vieren is Grenade de hele week on […]


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