About us

Lemar is a trading company, which means that we buy and sell products. But Lemar offers so much more, and that is why we call ourselves partners in retail. The intermediary between manufacturer and retailer, in which we are sparring partner for both the manufacturer and the retailer.

For the (foreign) manufacturers, this means that we work together closely to introduce their brand(s) in the Netherlands and potentially also in the Benelux countries and make them successful. In close consultation, products, based on a commonly agreed strategy and budget, the right distribution channels offered and supported by regular sales and marketing. Products are offered in the right distribution channels in close consultation based on a commonly agreed strategy and budget with continual support by sales and marketing. We also have an advisory role when it comes to identifying trends and how to convert them into New Product Development. Good cooperation between all parties is therefore very important, because both the manufacturer Lemar and the retailer invest resources (people power) and budget in the brand. Lemar is the primary point of contact in the Netherlands or the Benelux. Out Of Stock problems, consumer complaints and requests, to sponsor account applications, marketing campaigns and Free Publicity. For the retailer, we proactively seek products of added value, we think along (collaborate) about visions, strategies and service automation and logistics.

Lemar consists of a motivated team of people and together we can respond rapidly to any developments in this dynamic trade branch. We also work closely with specialists in their field. For example, for warehousing and physical distribution we do collaboration with Bakker Logistics from Zeewolde who serves the Benelux daily. Also, for our marketing and PR campaigns we assure the knowledge and skills of experts.

Over the years we have built a wide and varied assortment consisting of products, all of which have their own added value. In almost all segments of the food market you will find products introduced by us to the Dutch market. We are amongst others active in the sectors: Food (supermarkets), Petrol (gasoline stations), Convenience (Chemist / Drug Store & Magazine stores), Wholesale, Cash & Carry, On the Move / (Air) Catering, department store and stores, Hospitality (including Leisure & Vending.) and Online. View on the brand page the current range of Lemar BV

Do you have any questions or interest in our partnership, please contact us via the contact form.