About us

Lemar is a trading company, which means that we buy and sell products. But Lemar offers so much more, and that is why we call ourselves partners in retail. The intermediary between manufacturer and retailer, in which we are sparring partner for both the manufacturer and the retailer.

For the (foreign) manufacturers, this means that we work together closely to introduce their brand(s) in the Netherlands and potentially also in the Benelux countries and make them successful. In close consultation, products, based on a commonly agreed strategy and budget, the right distribution channels offered and supported by regular sales and marketing. Products are offered in the right distribution channels in close consultation based on a commonly agreed strategy and budget with continual support by sales and marketing. We also have an advisory role when it comes to identifying trends and how to convert them into New Product Development. Good cooperation between all parties is therefore very important, because both the manufacturer Lemar and the retailer invest resources (people power) and budget in the brand. Lemar is the primary point of contact in the Netherlands or the Benelux. Out Of Stock problems, consumer complaints and requests, to sponsor account applications, marketing campaigns and Free Publicity. For the retailer, we proactively seek products of added value, we think along (collaborate) about visions, strategies and service automation and logistics.

Lemar consists of a motivated team of people and together we can respond rapidly to any developments in this dynamic trade branch. We also work closely with specialists in their field. For example, for warehousing and physical distribution we do collaboration with Bakker Logistics from Zeewolde who serves the Benelux daily. Also, for our marketing and PR campaigns we assure the knowledge and skills of experts.

Over the years we have built a wide and varied assortment consisting of products, all of which have their own added value. In almost all segments of the food market you will find products introduced by us to the Dutch market. We are amongst others active in the sectors: Food (supermarkets), Petrol (gasoline stations), Convenience (Chemist / Drug Store & Magazine stores), Wholesale, Cash & Carry, On the Move / (Air) Catering, department store and stores, Hospitality (including Leisure & Vending.) and Online. View on the brand page the current range of Lemar BV

Do you have any questions or interest in our partnership, please contact us via the contact form.

Our team

Leonard Bult

My name is Leonard Bult, the "Le" in Lemar. For my whole working life, I have been active in the food industry, and since 2001 the proud founder and owner of this great company.

In my current role as a sort of Supervisor, I am mainly concerned with discovering new concepts and brands in order to provide the Dutch Food Landscape with products that are distinctive and matter.

In addition, I act as a sounding board for the Lemar team.

    Marjolein Bult

    I am Marjolein Bult, the "Mar" in Lemar. I am responsible for our order processing and invoicing, and I am also the point of contact for our customer service.

    After years of working at Schiphol for KLM, it is very nice to be able to contribute to our beautiful company Lemar!

    In my spare time I can be found on the padel court or busy with my sweet Jack Russell Bram and my horse Theodorus.

     

      André Hendriks

      Passion for brands, people and innovation. As “brand ambassador” I am fully able to unlock my passion for brands at Lemar. I support Lemar with the development of new brands in mostly new categories and channels. Very nice to think from a category, consumer and customer perspective about which problems they are facing and how these can be solved with our brand product solutions.

      Lemar has shown that brands with an unique story are attractive to a large consumer community and drive category growth. Brands which understand to “be unique”, but with an authentic story. Eat Natural is a great example of such an unique and authentic brand in the Lemar portfolio.

      I am personally interested in everything which has to do with trends in Food and try to connect these trends to how Lemar could leverage these as the exclusive distributor of strong and responsible food brands in the Netherlands.

      I hope that everyone will meet our brands, and the delicious and responsible products. Enjoy, and I hope you will also discover our great stories. Welcome to Lemar!

        Rogier Schat

        Know the customer and the consumer's needs.

        This is what we continuously monitor at Lemar. As Sales Manager, I am responsible for monitoring this process and ensuring that our sales team responds to the needs of the market and sells the best products. Thanks to our specific channel strategy, we have a tailored range for every channel. This has led to good growth in recent years.

        We are therefore very proud of the awards that we as Lemar have won in both Retail and OOH. Our strength is that we tell the story about and behind our products, and good cooperation between Sales, Marketing and off course our partners.

          Kees Degen

          I am Kees Degen and the Foodservice specialist within Lemar B.V. To grow Lemar's brands within the channel with dedication and passion is my challenge. To be able to fulfill the needs together with your customer and colleagues, to make it a success is the partnership for us. I believe in building and maintaining relationships and turning them into ambassadors precisely in order to make a difference. We have unique products in our portfolio that everyone can be helped with. Looking forward to getting acquainted and getting everyone excited with our products.

           

            Ronald Eek

            My name is Ronald Eek and I have worked in various positions within Lemar, the last of which is that of Supply Chain Manager. My responsibility and daily challenges are to keep our stocks at the right level, coordinate the logistics flows from our foreign suppliers to our logistics partner Stef/Bakker logistics Zeewolde and then guarantee a good delivery performance to our customers. Within Lemar we have a pleasant and versatile team to jointly achieve goals and take on challenges.

            Nowadays I still work with passion 4 days a week and I have a long(er) weekend in which I enjoy sports, cycling and doing work in and around our house & garden.

              Jurre Pommer

              My name is Jurre and I work at Lemar since September 2023. I am responsible for the demand & supply planning of our brand Rootzz of Nature. This means that I focus on, among other things, a good delivery performance, healthy stock positions, the logistic process and the Rootzz production plan. Because our product must come from Sri Lanka, it is essential to communicate frequently with our manufacturer in Sri Lanka and to continue to follow the logistics process in detail. Working at Lemar means working in a small and fun team, where every individual can make a difference.

                Jur van de Vlasakker

                The best ad is a good product and story. In today's food landscape, consumers have more choices than ever. But how do you, as a brand, ensure that consumers choose your product? The answer: an honest, sincere and strong story with a strong product, simple... isn't it? I am happy to be part of the amazing adventures we have experienced and will experience.

                At Lemar B.V. I am part of an very ambitious team of storytellers who loves food. Let’s have a chat!

                  Denise Griep

                  Thank you for checking out our teammember page. I am Denise and I've been working at Lemar since 2016. As Brand Manager I am responsible for the innovative brand Uhhmami. Uhhmami offers a unique range of organic, vegan fonds and flavors. Labeling and our presence at various fairs such as Gastvrij Rotterdam and Horecava are also one of my responsibilities. And because I have been working for Lemar for some time, they also call me Lemar's jack-of-all-trades!

                  Working for Lemar is incredibly dynamic. No day is the same!

                    Myrte Gijsbers

                    My name is Myrte and I have been part of the dynamic team at Lemar since September 2022. As product manager for our leading brands Rootzz of Nature and Jacky F., I am responsible for product development and various marketing activities that strengthen our brands within the food service market. This fits perfectly with my passion for innovation and delicious food. Every day I work to create unique, tasty products that meet the needs of our customers. My goal is to help Rootzz of Nature and Jacky F. grow further and make a lasting impression in the market by continually surprising them with high-quality products.

                      Anouk Smit

                      Hi! My name is Anouk and I work at Lemar B.V. since May 2024. As Junior Brand Manager I am responsible for the beautiful brand Eat Natural.

                      What I love about Eat Natural is that they’re tasty, healthy, but also simple products. For example, all our products contain ingredients that are easy to pronounce - nice to know what's in them. Personally, I think it is important to know what you eat, which is why I am very happy that I can help spread the Eat Natural story even more.

                       

                        Fleur Kuipers

                        Hi! My name is Fleur Kuipers and since August 2024 I have been working with great pleasure at Lemar B.V. As a “hotello” graduate, I put my passion for good food into practice with positive energy. My enthusiasm for discovering and seizing opportunities makes me feel at home at Lemar. I believe that anything can be successful, as long as you believe in the product and brand story. As my motto goes, "when there's a will there's a way."

                        In my role as Junior Development Manager, I discover new business opportunities for our brands. I provide support in building new brands from concept to market launch, delve into sales opportunities and provide marketing support to make these brands stronger in the marketplace. It is great to be part of a dynamic team and contribute to the growth of such fantastic (and delicious) brands!

                          Rick Noteboom

                          Hi, my name is Rick Noteboom. My passion for good food and sustainbility makes me feel at home with Rootzz of Nature and Jacky F.

                          As an experienced Quality Manager in different innovative companies my task is to support my collegues with bringing our beautiful products on the market and make sure all requirements for our customers and certification schemes are met.

                            John de Jong

                            My name is John de Jong and I have been working as an All-round Administrator at Lemar B.V. since 1 September 2022. After a few years of working at medium-sized companies I thought it would be great to work at a small company. I am, among other things, responsible for the accounts payable, bank records, order administration, but I also accept packages and pick up the phone. So nice diverse work what I love very much. In my spare time I play badminton, walk and I like to cycle. I am now almost daily cycling to the office. On Saturdays I am on the football pitch to see the operations of my 2 sons.

                              Sjoerd

                              Sjoerd Gillijns

                              Since I was a child I’ve been fascinated by numbers. That’s why it was no surprise I pursued a career in Finance. Since December 2023 I’ve been a part of the Lemar team in the role of Manager Finance & Operations. In this role I’m responsible for Finance, Logistics and IT together with my team. It’s our goal to take care of the back office every day to ensure a smooth operation.
                              If you get the chance definitely try our products. They are a unique combination of taste, sustainability and storytelling.

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