About us

Lemar is a trading company, which means that we buy and sell products. But Lemar offers so much more, and that is why we call ourselves partners in retail. The intermediary between manufacturer and retailer, in which we are sparring partner for both the manufacturer and the retailer.

For the (foreign) manufacturers, this means that we work together closely to introduce their brand(s) in the Netherlands and potentially also in the Benelux countries and make them successful. In close consultation, products, based on a commonly agreed strategy and budget, the right distribution channels offered and supported by regular sales and marketing. Products are offered in the right distribution channels in close consultation based on a commonly agreed strategy and budget with continual support by sales and marketing. We also have an advisory role when it comes to identifying trends and how to convert them into New Product Development. Good cooperation between all parties is therefore very important, because both the manufacturer Lemar and the retailer invest resources (people power) and budget in the brand. Lemar is the primary point of contact in the Netherlands or the Benelux. Out Of Stock problems, consumer complaints and requests, to sponsor account applications, marketing campaigns and Free Publicity. For the retailer, we proactively seek products of added value, we think along (collaborate) about visions, strategies and service automation and logistics.

Lemar consists of a motivated team of people and together we can respond rapidly to any developments in this dynamic trade branch. We also work closely with specialists in their field. For example, for warehousing and physical distribution we do collaboration with Bakker Logistics from Zeewolde who serves the Benelux daily. Also, for our marketing and PR campaigns we assure the knowledge and skills of experts.

Over the years we have built a wide and varied assortment consisting of products, all of which have their own added value. In almost all segments of the food market you will find products introduced by us to the Dutch market. We are amongst others active in the sectors: Food (supermarkets), Petrol (gasoline stations), Convenience (Chemist / Drug Store & Magazine stores), Wholesale, Cash & Carry, On the Move / (Air) Catering, department store and stores, Hospitality (including Leisure & Vending.) and Online. View on the brand page the current range of Lemar BV

Do you have any questions or interest in our partnership, please contact us via the contact form.

Our team

Leonard Bult

My name is Leonard Bult, the "Le" in Lemar. For my whole working life, I have been active in the food industry, and since 2001 the proud founder and owner of this great company.

In my current role as a sort of Supervisor, I am mainly concerned with discovering new concepts and brands in order to provide the Dutch Food Landscape with products that are distinctive and matter.

In addition, I act as a sounding board for the Lemar team.

    Marjolein Bult

    I am Marjolein Bult, the "Mar" in Lemar. Since its inception, I have been involved in virtually all disciplines within the company.

    Currently I am responsible for customer service, or the point of contact for consumers and in addition, responsible for the webshop Food2Love.nl and I assist regularly at the administration department.

      André Hendriks

      Passion for brands, people and innovation. As “brand ambassador” I am fully able to unlock my passion for brands at Lemar. I support Lemar with the development of new brands in mostly new categories and channels. Very nice to think from a category, consumer and customer perspective about which problems they are facing and how these can be solved with our brand product solutions.

      Lemar has shown that brands with an unique story are attractive to a large consumer community and drive category growth. Brands which understand to “be unique”, but with an authentic story. Eat Natural is a great example of such an unique and authentic brand in the Lemar portfolio.

      I am personally interested in everything which has to do with trends in Food and try to connect these trends to how Lemar could leverage these as the exclusive distributor of strong and responsible food brands in the Netherlands.

      I hope that everyone will meet our brands, and the delicious and responsible products. Enjoy, and I hope you will also discover our great stories. Welcome to Lemar!

        Ronald Eek

        My name is Ronald Eek and after 10 years of running a supermarket I started as an account manager at Lemar in '99.

        After enormous growth, I left as a Key Account Manager in mid-2017 and I took up the challenge in a new position as Supply Chain manager within Lemar. This made me responsible for the coordination of logistics flows from our foreign suppliers to our logistics partner / warehouse Bakker logistics Zeewolde.

        In addition, the delivery performance to our customers is becoming increasingly important, so it is my responsibility to ensure that this is achieved within the set requirements.

        Working with the Lemar team is pleasant and dynamic, with new challenges being tackled and learning every day. With a beautiful and distinctive product portfolio, we have grown considerably in recent years and there are constantly new objectives to be set and achieved. Our Lemar team works on a daily base to have those lovely products available for you.

          Rogier Schat

          Know your customer and the needs of the consumer.

          This is what we continuously monitor at Lemar. As Sales Manager I am responsible for monitoring this process and ensure that our sales team responds to the needs of the market and can sell the most beautiful products. Due to our specific channel strategy, we have a tailored range for each channel. We still grow through this strategy.

          We are therefore very proud of the awards that we as Lemar have won in both channels (Retail and OOH). Our strength is that we tell the story about and behind our products and do relatively few promotions. Good cooperation between Sales, Marketing and our retail partners is crucial.

            Fleur Stoffelen

            Boundaries are there to be pushed and I am ready for a new, professional challenge. I started at Lemar in November 2021 and with a backpack full of (sales) experience I joined an ambitious team. I will be responsible for all Superunie members and other retail key accounts. Retail is a new environment for me and I am very happy that Lemar gave me the opportunity to further develop myself. I am not only looking to challenge myself in my work, but also in my private life. Recently I finished my second marathon in Amsterdam and in the past 10 years I have participated in several challenging sporting events where I can combine my passion for sport and healthy nutrition. I am always positive and with my persuasiveness I can motivate and enthuse others. I see many opportunities with the delicious and honest products we have in our range!

              Daniel Busscher

              After finishing the Hotel School in Maastricht, I have always worked in the hospitality industry or I was connected to this sector in one way or another. In recent years I have been working at De Kweker horecagroothandel in Amsterdam. I got the chance to get to know many different entrepreneurs, no day was the same.
              In recent years I noticed that people were starting to see that things had to change. People are aware that we can make a difference with what we eat every day ... more plant based and less meat. The dusty image of the vegetarian or vegan belongs to the past.
              At Lemar I have the opportunity to contribute to this development and I can introduce the hospitality industry to the versatility of jack fruit. I would be happy to pass by and tell you more about this product. Until then!

                Denise Griep

                Thank you for checking out our teammember page. I am Denise and I've been working at Lemar B.V. since october 2016. At this moment I support the Marketing Team aswell as the Sales Team. The Data Quality of our products is under my main responsibility. I am also involved in organizing fairs, I provide customer support offline as well as online & I am the centipede within Lemar.

                In my private time I enjoy blogging and I am a real expert in gluten-free foods. Because we often work with gluten-free products, this work is the perfect combination for me. If you have any questions about one of our products, don't hesitate to send me a message via our social media channels.

                  Marleen van ‘t Riet

                  With a diverse background; living in seven different countries, I have developed an open mindset and am always looking for challenging projects. Having completed my Marketing Masters and internships at big multinationals, which included experience in the FMCG; I am now ready for the start of my professional marketing career. Working at Lemar bv. I have the chance to be involved in the marketing process from A to Z, I am encouraged to think ‘out of the box’ and work together with the team to come to impactful marketing campaigns. The diversity and sheer relevance of the brands Lemar has in its brand portfolio; offer great opportunities and it’s up to us to successfully translate this potential to the Dutch market. I am excited to tackle the Dutch market with our explosive brand Grenade!

                    Jur van de Vlasakker

                    The best ad is a good product and story. In the current food landscape, consumers have more choices than ever. A luxury for the consumer. But how do you, as a brand, ensure that the consumer chooses your product? The answer: an honest, fairly and strong story with a beautiful product, simple ... isn't it? As a Brand Manager I can tell the beautiful story of Eat Natural.. My goal: to take people along in the Eat Natural story and everywhere Eat Natural stands for. I look forward to doing this with you!

                      Dennis Epema

                      Nice to meet you! My name is Dennis, the only one from the office from the North. If you see my top 3 used apps it will be probably Instagram, YouTube, and TikTik, because; Marketing is a commitment, not a campaign. A statement which I believe is true. We're at Lemar always trying to be up-to-date about the latest marketing trends on all channels. As an influencer manager, I'll love to build the brand on an organic strategy. Always aiming to match our lovely products to our team of influencers for an honest and fair online review on their social channels. Because, let's be crystal clear; content is key, right?

                        Jaap van Kranenburg

                        To improve the organisation by developping efficiënt processes and to translate data to steering information is what gives me energy. And that is exactly what I am able to do at Lemar. In this great company i am responsible for Finance, IT and Supply Chain.

                          Ayen Haarsma

                          After a few years of working as a Supply Chain Manager in a different industry, I will take the challenge in the Food Industry by Lemar. By Lemar I will be responsible for our own brand Rootzz of Nature. We have a beautiful and sustainable meat substitute  product range made off the Jack fruit. I look forward to expand and make the brand Rootzz of Nature more sustainable together with the Lemar team.

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