Hoevelaken, March 28, 2025 – Lemar is expanding its product range with WheyHey, the leading high-protein ready meal brand from the United Kingdom. Specially developed for busy consumers who do not want to compromise on taste and nutritional value, these meals contain up to 59 grams of protein per serving and combine high-quality ingredients with exceptional flavor and convenience. With this expansion, Lemar is responding to the growing demand for healthy and convenient meal solutions. The meals will be available from week 14 at SPAR City and SPAR University.
A major success in the UK, now available in the Netherlands
WheyHey is one of the fastest-growing brands in the UK in the high-protein frozen meal segment and is listed with 15 SKUs at retail giant Tesco. Now, WheyHey has taken its first steps in the Netherlands with launches at SPAR City and SPAR University. This marks an important milestone in the brand’s European expansion.
According to SPAR University, WheyHey fits perfectly within their assortment for students looking for tasty and nutritious convenience meals. Martijn ten Berge, owner of SPAR University, says: “GRAB and GOOOO! For those who study, exercise, and enjoy life. WheyHey is now available at your SPAR University.”
A new standard in high-protein convenience meals
WheyHey is taking high-protein ready meals to the next level. The meals are not only rich in protein but are also carefully composed using high-quality ingredients to ensure an optimal taste experience. “You can truly taste the quality and flavor of these meals, showing that WheyHey works exclusively with premium ingredients,” says Myrte Gijsbers, Product Manager at Lemar. This makes WheyHey an ideal solution for consumers who consciously choose convenience without compromising on nutritional value or taste.
Availability and further expansion
Lemar is taking additional steps to further roll out the WheyHey range in the Netherlands. “We are extremely excited about the addition of WheyHey to our portfolio. Lemar stands for innovative, high-quality food products, and with WheyHey, we can set a new standard in the high-protein convenience meal segment,” says Jur van de Vlasakker, Marketing Manager at Lemar.
